Well-known sports chain opens branch in Limerick


Renowned sports retailer Decathlon is to open its first Irish store outside of Dublin in Limerick’s Parkway Retail Park.

In a move that will create 60 new jobs, the business is set to open in the spring of next year in Dublin Road Park, having signed a 25-year lease with Sigma Retail Partners.

Decathlon will replace Homebase in the retail park, the DIY store closing with the loss of 30 jobs.

However, it is understood that these employees will be offered opportunities within Decathlon if they wish.

The Limerick store will have 5,000 square meters of retail space as well as 1,500 square meters of areas.

These will include a football pitch, a basketball court, an indoor gym, a cycle path and a climbing wall, for free use by Decathlon members.

“The store will be located in a strategic commercial area with easy access from Limerick city centre, the University of Limerick and the wider residential area,” said Bastien Grandgeorge, managing director of Decathlon in Ireland.

Recruitment for the new outlet will begin in January with roles split between store management, operations and e-commerce, which are expected to account for 35% of sales.

The family business promises that due to the importance of online sales, the shop is set up so that the best selling products are delivered within 48 hours and available for click and collect in time.

Residents will also have the opportunity to name the store and have their say on the products it offers.

The company said it was continuing to search for suitable retail space to allow it to expand into other Irish cities, including Cork, Galway Waterford and elsewhere in Dublin.

The retailer has enjoyed significant success since opening its first Irish brick and mortar operation in Dublin with the Ballymun store.

The Limerick leader has contacted Homebase for a comment.

Last September, staff became concerned following the erection of a planning notice on the store – unbeknownst to management.

The planning application requested a change of use of the premises from a warehouse store to a store allowing the sale of sporting and leisure items.

A third party has been confirmed to have approached Sigma Properties – now revealed to be Decathlon.


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