Sports streaming service DAZN ‘set to double monthly subscription fees in Germany’


DAZN has reportedly announced plans to double its monthly subscription in Germany, raising fears of further price hikes in the UK and the Republic of Ireland.

The sports streaming service has a significant portfolio of broadcast rights deals in Germany and Austria, including the Bundesliga, Champions League, La Liga, Serie A and EFL.

German release Kicker claims that from February 1, new and existing customers in Germany will pay €29.99 per month, compared to the current monthly subscription costs of €14.99.

In the case of annual subscriptions, customers will have to pay €274.99, compared to €149.99 currently.

Reuters claim a deal worth £580million is set to be finalized this month for DAZN to acquire BT Sport’s TV rights, which include the Premier League and Champions League.

DAZN previously raised its price for UK customers from £1.99 per month to £7.99 in August.

DAZN increased its subscription fees in the UK and Ireland in August (Image: Alamy)

The raise came after DAZN signed an exclusive deal with Eddie Hearn’s Matchroom Boxing, ending its long-standing relationship with Sky Sports.

In an interview with the Daily mailDAZN Executive Vice President Joe Markowski justified the new subscription fees.

“This price point is recognition and cap removal for the fact that we have significantly increased our live sports and original content offering in the UK and Ireland, compared to our launch in December,” said Markowski.

“We founded DAZN five or six years ago on the principle of making premium sports content more accessible to fans.

“We wanted to deliver more value, more action and our price in any market will always reflect this principle…as we enter the next phase of our UK and Irish business, we are committed to matching our offering of content with a price that serves fans with unprecedented value.


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