Elite Sport: It is the highest level of sports where athletes compete for the highest prizes. We work with the English FA, several Premier League clubs and Olympic athletes.
Universities: We collaborate with institutions involved in teaching and research and participate in inter-university competitions. These include Sheffield Hallam and Imperial College London.
Basic sports: Sports practiced at the amateur level. We work with Kilfenora GAA for example.
Rehabilitation: These are clinics and health care groups dedicated to athletes returning to play. We work with Beacon Hospital and several rehabilitation clinics.
Strength and Conditioning: individual trainers or facilities that train athletes of all levels to improve their performance. We work with Les Spellman (speed coach for top NFL draft picks) and several performance centers.
Sales Strategy: We have a dual sales model, where our direct sales team targets high value potential customers (both in terms of revenue and validation via association) through sales processes Traditional B2B including direct contact, distributors and demos. When ticket sizes are smaller, we have inbound leads through our website and provide pricing guides/links to subscribe to the system directly through the website. Our marketing strategy pushes inbound potential customers towards the same.
Marketing Strategy: Athletes/Team Ambassadors: Output has worked with several high performing teams/athletes in the regions and sports we target. These include Leinster Rugby, Lauren Winfield, Koen Smet, Sarah Lavin and Leanne Riley. We work closely with these athletes to create digital marketing content that can be used to increase brand awareness.
Direct digital marketing: Targeted advertising campaigns were used on social media to reach athletes. These include high-quality videos and photos of our Product Ambassadors using the system, like in this example – https://www.youtube.com/watch?v=SQm0M-t_Pq4
Sponsorship: Sponsorship is a very effective mechanism for developing sales in the sports technology industry. As such, we often encourage referral via value-added contracts and discounts and leverage the networks of many of our end users who are happy to link us to their network.
Geography: We currently have paying customers in over 22 countries, with the revenue concentration currently in Ireland/UK and the US. A primary objective of our planned investment is to expand our operations in the United States by creating a presence in the region through the establishment of a US entity and employing sales personnel in the region.
Mary Cummins BSc, MA is a career and leadership coach, trainer and owner of Careerchanger.ie. She can be contacted on 087 8290207 or via her website Https://careerchanger.ie