McDonald’s teams up with sports stars for ‘Keep it Clean’


International rugby star Jacob Stockdale and Antrim GAA pitcher Neil McManus have teamed up with McDonald’s to launch its new ‘Keep it Clean’ campaign, aimed at tackling litter in parks, footpaths and roadsides .

Beginning with a special week of waste activities at its restaurants, the UK-wide campaign marks 40 years of daily waste patrols at McDonald’s restaurants across the country.

McDonald’s franchisees and crew will be joined by suppliers, elected officials and volunteers for hundreds of litter cleanup events in local communities across the UK.

As part of its “Keep it Clean” campaign, McDonald’s will also be encouraging people to download LitterLotto. McDonald’s is an exclusive partner of LitterLotto, encouraging people to dispose of their litter responsibly and rewarding them with cash prizes for doing so. Customers will have the chance to win instant prizes via the LitterLotto app just for littering and will be automatically entered into a monthly raffle for an exceptional £25,000 to celebrate the launch of ‘Keep it Clean’ .

The campaign adds to a wide range of waste initiatives launched daily by McDonald’s in the UK and Ireland. Litter patrols take place around each McDonald’s restaurant three times a day, with employees traveling a total of 5,000 miles each week to pick up all litter, including packaging from other restaurants and retailers.

Left to right, Neil McManus, John McCollum and Jacob Stockdale

Northern Ireland’s first ‘Keep it Clean’ litter cleanup took place this week at the McKinstry Road restaurant in Belfast, where franchisee John McCollum described the campaign as ‘reinforcing McDonald’s strong commitment to tackling the scourge of litter in Northern Ireland”.

“We take our environmental responsibilities very seriously,” said John. “We share our customers’ and stakeholders’ disappointment and frustration at seeing outdoor spaces destroyed by litter.

“Alongside our day-to-day practical and operational initiatives, we are committed to investing in proactive campaigns like ‘Keep it Clean’ that help change behaviors around important societal and environmental issues such as litter.

“But we understand that collecting litter is only half the battle. We want to go further to tackle the problem and will be launching a series of new initiatives and campaigns over the coming months to encourage people to join us in our mission to “Keep it Clean”. ”

International rugby star Jacob Stockdale said: “Waste is a very real and very serious problem in our local communities in Northern Ireland, so it’s fantastic to see big brands like McDonald’s playing such a proactive role in solving this problem on a daily basis.

“But it’s a common problem and something we all need to take responsibility for, so it’s inspiring to see so many people volunteering to get involved in these ‘Keep it Clean’ litter cleanup events.”

Antrim GAA pitcher Neil McManus added: “It is so important that collectively we do everything we can to reduce waste and protect the environment around us.

“In addition to litter cleanup events like today, initiatives like McDonald’s partnership with LitterLotto are a great way to drive behavior change around litter and I would really encourage people to get involved. .”

LitterLotto is completely free. To participate in LitterLotto, customers must take a photo of themselves littering and upload it through the LitterLotto app. As well as having the chance to win instant cash prizes, customers will be entered into the £25,000 jackpot raffle.

Learn more about LitterLotto and download the app here:

To get the latest news straight to your inbox, sign up for our free newsletter.


Comments are closed.