Limerick’s Decathlon store will include Sports Experience Zones


FRENCH sports retailer Decathlon is to open its second Irish outlet in Limerick after signing a 25-year lease for premises at Parkway Retail Park.

The new outlet will have 1,500 square meters of “sports experience zones”, which will include a climbing wall, a bike path, an indoor gym, a soccer field, a basketball court and a space outdoors for fitness.

These facilities will be made available to customers free of charge.

Decathlon plans to recruit 60 employees by next January in a range of roles, including store management and team leaders in operations and e-commerce.

The Decathlon Limerick Sports Hub will follow the same concept as the company’s flagship store in Ballymun, with 5,000 square meters of retail space for 70 sports.

Sign up for the weekly Limerick Post newsletter

The Limerick store will also have what the retailer describes as a “sports community cafe” with 400 parking spaces providing free parking for customers.

Online sales are expected to account for 35% of the Limerick store’s business activity. Decathlon says it intends to put measures in place to ensure its best-selling products are available in Ireland for delivery within 48 hours, and for click and collect within an hour.

Mayor Daniel Butler welcomed the fact that Decathlon chose Limerick as the location for its first store in Ireland outside of Dublin as a vote of confidence in the growth prospects of the city and region.

“Decathlon is a major international retail brand, with stores in over 60 countries and will be a great addition to the city and region’s retail park.

“This is very positive news for Limerick shoppers, who will now have access to brands only available to them currently online, and it is a huge endorsement of the work being done by stakeholders across the region to create an environment that will attract this type of investment.

“It is also a unique proposition because the store will include, in addition to its commercial offer, a complete sports area with a football pitch, a basketball court, an indoor gym, a cycle path and a climbing wall. , for free use by Decathlon members.

“Limerick has long been recognized as a city of sport and this investment is further validation of that,” Mayor Butler concluded.


Comments are closed.