Wednesday, August 31, 2022


NOTRE DAME, IN and NORTHBROOK, IL – August 31, 2022 – Notre Dame Global Partnerships (NDGP), the media rights holder for the University of Notre Dame Department of Athletics, today announced an expanded multi-year affiliation with Allstate (NYSE: ALL) Corporation, which will become a Championship Partner from the program. Through its enhanced partnership, Allstate and Notre Dame will collaborate on new community-focused initiatives and virtually display their digital branding on the goal nets during Notre Dame Football broadcasts on NBC and Peacock.

“We are thrilled to deepen our relationship with Allstate, a leading brand in sports and its industry,” said Jack Swarbrick, vice president of the University of Notre Dame and director of athletics James E. Rohr. “Having the opportunity to bring together two of our great partners, NBC and Allstate, who support collegiate athletics at the highest level was something we couldn’t pass up.”

In addition to Allstate’s unique digitally infused in-game goal nets during home games, the brand will appear on physical nets at Allegiant Stadium in Las Vegas on October 8 when Notre Dame takes on BYU in the 2022 Shamrock Series on NBC and Peacock.

“As Allstate enters its 17th year of national college football support, we couldn’t be more thrilled to partner with one of the sport’s most iconic brands: the Notre Dame Fighting Irish,” said Allstate Director of Sponsorships and Consumer Engagement Dan Keats.

“We are thrilled to welcome Allstate as a fully integrated partner in our Notre Dame Football broadcasts, transitioning from commercials to virtual on-field signage and presenting partner for our halftime show,” said Peter Lazarus, EVP. , Ad Sales, NBC Sports. . “This is the perfect example of how our three-decade relationship with Notre Dame can bring championship-level benefits to sponsors, viewers and fans.”

Notre Dame Global Partnerships, a joint venture between Legends and JMI Sports, facilitated the partnership.


About Allstate

The Allstate Corporation (NYSE: ALL) protects people against life’s uncertainties with a wide range of protections for cars, homes, electronics and identity theft. Products are available through an extensive distribution network including Allstate agents, independent agents, major retailers, online and in the workplace. Allstate is widely known for the slogan “You’re in safe hands with Allstate.” For more information, visit

About Notre Dame Athletics

The University of Notre Dame sponsors 26 varsity athletic programs (13 men, 13 women), dating back to 1887 when the Irish played their first game of football. Notre Dame won its 33rd national championships in 2022 when the Irish won the NCAA Fencing Championship after previous titles in soccer (11 consensus), fencing (three men, one woman, seven combined), women’s soccer (three), women’s basketball (two), men’s tennis (two), plus one each for men’s soccer, men’s golf and men’s cross country. Notre Dame student-athletes in 2021 have had one of the highest NCAA graduation rates (97) of any institution in the Football Bowl subdivision. At the 2021 Olympics, the Irish sent 21 current or former student-athletes to lead the ACC in Tokyo (most in school history). Notre Dame football remains independent in terms of conference affiliation, but most other Irish sports began competing in the ACC in 2013–14.

About Notre Dame Global Partnerships

Notre Dame Global Partnerships (NGDP) manages sales, marketing, sponsorship, premium hospitality, media rights, and brand services for the University of Notre Dame’s athletics programs. Founded in 2018, NDGP is a joint venture between JMI Sports and Legends, formed to build integrated partnerships with industry-leading partners who share the University’s commitment to academic and athletic excellence. Notre Dame’s status as one of collegiate athletics’ most recognizable and iconic institutions provides brands with a unique opportunity to connect with fans, students and alumni around the world. NDGP creates new and innovative partnerships that contribute to the University’s mission while preserving its history and tradition.

About NBC Sports

NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with top-notch live events, insightful studio shows and compelling original programming. The sports media company features premier content on linear platforms NBC, USA Network, Golf Channel and Olympic Channel: Home of Team USA, as well as numerous digital sites, including Peacock. It also includes NBC Sports Next, a subdivision of NBC Sports and hosts all NBCUniversal digital sports and technology applications within its three groups: Youth and Recreational Sports, Golf, and Betting and Gaming. NBC Sports has an unrivaled collection of media rights deals, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and the United States Olympic and Paralympic Committee, the NFL, the Big Ten Conference, NASCAR , INDYCAR, PGA TOUR, Notre Dame, The R&A, PGA of America, USGA, Churchill Downs, Premier League, MLB, Tour de France, Roland-Garros and many more.


Comments are closed.